How It All Started

In 2011, Apexel was born out of a simple yet profound frustration: the limitations of smartphone cameras in capturing the beauty of the great outdoors.

Founder Alex, a passionate tech geek, often found himself awestruck by nature's splendor. Yet, his smartphone couldn't quite capture the essence of what he saw—the intricate details of a flower petal or the vastness of a starry night sky.

Driven by a love for nature and a desire to bridge this gap, Alex embarked on a journey into optics. With a dedicated team, he poured his passion into crafting lenses that could bring every detail to life. The launch of Apexel's first macro lens was a testament to our commitment, quickly becoming a favorite among adventurers and photographers alike.Since then, we have not stopped innovating.

"A brand will thrive only if it has a group of curious people."

—— Alex, founder of Apexel

High-quality mobile phone lens design and mobile phone lens solution provider - Apexel

Mature and Breakthrough Field

We started by focusing on creating high-quality mobile phone lenses that would enable people to take stunning photos and videos with their smartphones, regardless of their skill level or budget. We experimented with different lenses and accessories, testing them in different conditions and with different smartphones to ensure that they were compatible with a wide range of devices.
Apexel has also received several honors for its products, including the Red Dot Design Award, iF Design Award and Good Design Award.

Outdoor Observation with the Apexel 12X50 Waterproof Binoculars

We Didn't Stop There

At the same time, in order to meet people's desire to explore more unknown worlds, we have developed a number of unique patented microscopes that allow people to explore the microscopic world and discover new discoveries and new insights.
From children to adults, from enthusiasts to professionals. We strive to provide excellent observation tools and resources so that everyone can experience the wonders of nature firsthand, thereby cultivating respect and protection for the natural environment.

Through continuous R&D investment and technological accumulation, Apexel has created many exclusive designs and patented products, bringing users an unprecedented optical experience.

Apexel exists because of curiosity.

Welcome to the Apexel Community, a community dedicated to exploring and discussing all things related to mobile photography, outdoor viewing, scientific research, where we learn and grow from each other. Here, people respond quickly 24X7.

Join us today and explore the endless possibilities of photography and observation!

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