Apexel was founded by outdoor photography enthusiasts. We deeply understand the journey from initial exploration to independent creation. We recognize and meet the needs of adventurers and are dedicated to providing top-tier, customized gear for outdoor and creative activities. We are always on the move, and we believe that everyone has creativity within them.

We make it hassle-free to exchange for what you really need. If for any reason you are unsatisfied, Apexel gladly accepts returns on most gear that is in its original undamaged packaging within 30-days for a full refund of the purchased price.

At Apexel, our customers are our priority. We design our products with user experience in mind, ensuring ease of use and practicality in every device.We have created countless exclusive designs and patented products to bring users unprecedented optical experiences.

Show us the deal, we’ll match it. When buying on Apexel you’re locking the best prices available at that time. We scrape the web for the best prices and offer a 7-day price guarantee, or offer to match if you find a better price elsewhere.

Need new gear but not sure what to get? Just received your order and need help? Available 24/7 at support@shopapexel.com.

Apexel's community of people will answer all your questions.

We back our products with a comprehensive warranty, giving you the confidence that your investment is secure and supported.

Our editors and experts have reviewed them all for you, and we'll help you decide which is best for you. Subscribe and you'll receive gear reviews straight to your inbox.

We've been working with creators and turning their knowledgeable experiences into easy-to-understand articles. Learn what they do, how they do it, and how you can do the same. From photography to filmmaking to movies...

It's a passionate and vibrant community where you'll find outdoor adventurers, photographers, filmmakers, influencers, travelers, birding experts and more. You'll find us online, posting videos on the latest gear on Youtube, sharing the best creative tips on social media, and inviting you to the best deals and upcoming events near you.

You can also participate in our forums and discuss with experts in real time.

We will continue to push the boundaries of human imagination, focusing on electronic optics and leading technological innovation. Apexel will blend advanced optical technology with cutting-edge electronics, featuring high-precision optics and smart components. With WiFi connectivity, our products will integrate intelligent recognition and APP applications, enabling easy recording and sharing. By incorporating AI technology, our smart algorithms and learning models will make our products even more intelligent.